Legal
Privacy Policy
This Privacy Policy explains how MRK Insights Ltd ("MRK", "we", "us") collects and uses personal data when you visit our website or contact us. We are committed to handling personal data fairly, transparently, and securely.
Controller: MRK Insights Ltd
Address: 14 Bedford Street, Covent Garden, London WC2E 9HE, United Kingdom
Email: [email protected]
Phone: +44 20 7946 0813
Last updated: 03 March 2026
1) Data we collect
We collect personal data that you provide directly and limited technical data when you browse our site. We do not intentionally collect special category data (such as health information) and we do not request payment card information through our website.
- Contact data: name, email address, phone number, company name, and the content of your enquiry.
- Usage data: pages viewed and approximate device information (for example browser type), where enabled through optional cookies.
- Preferences: cookie consent preference stored in your browser.
2) How we use personal data
We use personal data to respond to enquiries, provide services, and improve our website. We do not sell personal data. We do not use personal data to make solely automated decisions that produce legal or similarly significant effects.
Client communications
Respond to messages, schedule calls, send proposals, and manage projects.
Service delivery
Deliver research and strategy work you request, including project administration.
3) Legal bases (UK GDPR)
We rely on the following legal bases under the UK GDPR, depending on the context:
- Contract: to take steps at your request prior to entering a contract and to perform a contract.
- Legitimate interests: to respond to enquiries, improve our services, and keep our website secure, balanced against your rights.
- Consent: for optional cookies or where we ask permission for a specific purpose.
- Legal obligation: where required to comply with applicable law.
6) Data retention
We keep personal data only as long as necessary for the purposes described in this policy. Retention periods depend on the nature of the information and whether a contract is formed. Where we need to keep records for legal, accounting, or operational reasons, we retain data for the required period and then delete or anonymise it.
7) Your rights
Under the UK GDPR, you may have rights including: access, rectification, erasure, restriction, objection, and data portability. Where we rely on consent, you may withdraw consent at any time. Some rights are subject to limitations and exceptions.
To exercise your rights, email [email protected]. We may ask for reasonable verification to protect your information.
If you are unhappy with how we handle your data, you have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO). We encourage you to contact us first so we can try to resolve your concern.
8) Security
We use appropriate technical and organisational measures designed to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, or access. No method of transmission or storage is completely secure, but we take security seriously and review our practices periodically.
9) Contact
If you have questions about this Privacy Policy or your personal data, contact us using the details below.
📞 Phone
+44 20 7946 0813